Home Staging

What is Home Staging?

Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of home staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone would want to live in.

Staging a home has always been part of the homeowner's responsibility, but it was often as simple as keeping the grass cut and picking up dirty clothes. The seller’s agent would recommend actions if the owners were clueless about elements that turn off potential buyers. The late 2000's recession turned real estate into a buyer's market, wherein sellers looked for any advantage to make their property stand out from the rest.

What is an Accredited Staging Professional?

You hear stories all the time... People go to "professionals" for a service and then find out too late that the "professional" is anything but. How do you know who to trust? When considering home staging, look for someone who is an Accredited Staging Professional. These are professionals who have studied and learned the proven and powerful techniques of staging homes with two primary goals: Sell faster and for a higher price.

Accredited Staging Professionals have successfully attended and graduated from the ASP course and passed a detailed written examination in the ASP course on preparing homes for sale. Accredited Staging Professionals understand and are committed to the principles and practices of marketing properties as staged homes. By their membership and participation in the International Home Staging Association (IAHSP), these professionals are held to ethical standards as they follow the IAHSP Home Staging Code of Ethics.

Along with the training and examinations, Accredited Staging Professionals have a deep understanding of visual and organizational presentation. They can spot what looks out of place or what needs to be updated with the emotional distance needed when looking at what has been your home. That child's piece of art that you've always loved (and still do?) may need to be put away until you move into your next home. That 1970’s green shag rug? It’s time to get rid of it. It's better to replace it with a more updated look.

Just as you would for anyone coming into your house, when considering someone to stage your home in preparation for its sale, make sure that person has the credentials and expertise needed to get the job done.

Top 10 Reasons to Stage Your Home

  1. Faster Sales Time - Reduce Time on Market
  2. Best Sales Price
  3. Professional Image - Staged homes look better in print and internet advertising.
  4. Great Market Differentiator
  5. Distinct Marketing Advantage over non-staged homes
  6. Attract a broader range of buyers - Staged homes are more appealing and are recognized as the best properties to see.
  7. Buyers view Staged Homes as well cared for properties.
  8. Building Inspectors view Staged homes as cared for properties.
  9. Appraisers are ·more likely to appraise Staged homes at full value.
  10. Tax Advantages - Staging may be tax deductible as a service done to specifically prepare your home for sale.